Will it blend ? Blendtec blends iPhone 3G into dust - blender & iPhone 3G dusty remains on eBay again!

Ah, after a nice Angus Burger from McD… a lunchtime article.

Well, Tom Dickson of Blendtec must have been amongst those waiting in line for the iPhone 3G as they’ve pulled off another one of their “Will it blend?” campaigns, only this time it’s with an iPhone 3G. Yes, the point is to display how powerful the somewhat pricey Blendtec blenders are.

This is a classic example of Web 2.0 mashed-up with Marketing 2.0 … brilliant strategy.

Check out the Blendtec iPhone 3G blending video:

As with the first Blendtec iPhone (1.0) that was turned into dust, the iPhone remains and blender are being auctioned off on eBay with proceeds going to the children’s charity Primary Children’s Medical Center.

I guess you could call this the ultimate “unlocked” iphone hehe.

Related posts:

  1. eBay pulls auction for blended iPhone dust and Blendtec blender.

This entry was written by Robin, posted on July 17, 2008 at 12:51 pm, and filed under General and tagged , , , , .

One Trackback

  1. By eBay pulls auction for blended iPhone dust and Blendtec blender. | Robin Majumdar 2.0 on July 17, 2008 at 12:54 pm

    […] Updated July 16Blendtec has blended the iPhone 3G (!) and the remains are on eBay - see the video and auction. […]

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