I don’t visit his blog often enough, but have in the last few days and was pleased to see Guy Kawasaki mention this research study by the Tippie College of Business that shows that consumers are more apt to buy a product if they know less about it. Makes sense, as that sheep mentality of “what you don’t know won’t hurt you.”
So that’s why I love poutine so much (in moderation)… 
Now… off to watch Tristan play hockey … star on ice and believe me, at Zachary’s game this morning… neck protection was double-checked…
No related posts.
