16 Apr 07 Google buys DoubleClick for US $3.1B…

Yikes… a bit pricey, but it’s obvious they didn’t want to let it slip away to MSFT…

So what does it mean in a nutshell… well, now G will know more about you (and I) and further back… all the way back to oh, say 1996.

For those who don’t remember the huge DoubleClick cross-site cookie scandal of a few years ago.. don’t worry hehe, G now will figure out how to target you in even more terrifyingly precise ways.